As she aims for her first trip to the Ironman World Championship, Helle Frederiksen signs with Trek/ Bontrager.
January 12, 2018 | PERSONALITY|
Is this Danish bike week? Fresh off the announcement of Michelle Vesterby's signing with Argon 18, today we learn that 2012 Danish Olympian Helle Frederiksen has signed with Trek and Bontrager as she makes a run at her first Kona appearance in the fall.
Frederiksen made her Ironman debut in Arizona last November, setting a new Danish full-distance record (8:55:35) with her runner-up finish. She is also the fastest ever over the half-distance thanks to her 3:55:50 clocking in winning Challenge Bahrain in 2014.
“I’m over the moon to be given the trust and backing of Trek," Frederiksen says. "My entire career has been built with focus on high-performance and no compromises. This aligns well with Trek. Their bikes and wheels, along with performance expertise, will ensure I have every advantage on the bike when racing.”
“Full-distance Ironman was only going to happen when I felt I was ready," Frederiksen continues. "Now with eight Ironman 70.3 victories and major accomplishments over the Olympic and half-distance, I feel I’m physically and mentally ready for the challenge of Ironman. It is a massive commitment. To perform at the highest level takes a big effort and a lot of logistics, to now have Trek on board as both equipment and performance specialists it is a big asset to me and very reassuring.”