Lionel Sanders joins some big names in Gatorade commercial

Gatorade has launched a new commercial that features Lionel Sanders along with Serena Williams, Jayson Tatum and Christian Pulisic. A look at the new commercial plus a look back to other triathletes the company has featured over the last 30 years.

| December 21, 2018 | NEWS

Lionel Sanders is seen riding his new Canyon in the most recent Gatorade Endurance commercial.

Lionel Sanders is seen riding his new Canyon in the most recent Gatorade Endurance commercial.

Photo >Jay Prasuhn

Lionel Sanders has joined some heady company as part of Gatorade's latest You Fuel Us, We Fuel You  campaign. The Canadian can be seen riding his bike and undergoing testing in a new commercial that also features tennis star Serena Williams, National Basketball Association standout Jason Tatum and international soccer star Christian Pulisic.

Sanders isn't the first triathlete to be a fixture in a Gatorade commercial. In the early 90s the company featured triathlete Chuckie V (Veylupek) in a series called On the Road with Chuckie V.

After he collapsed at the 1997 Ironman World Championship in 1997, Australian Chris Legh's comeback was reenacted in another Gatorade commercial that recounted his "collapse to champion" story.