TriathlonWorld.com takes over firstoffthebike.com

TriathlonWorld.com, founded by spomedis in Hamburg, Germany last July, has acquired Australian website firstoffthebike, which covers the sport in the Asia-Pacific region.

| February 2, 2017 | NEWS

Photo >Frank Wechsel / spomedis

“Adding firstoffthebike.com to the TriathlonWorld.com fold provides us a huge presence in the region and solidifies our global presence,” says Frank Wechsel, the founder and CEO of TriathlonWorld.com. “Our head office is based in Europe, our editor-in-chief, Kevin Mackinnon, is based in North America and, now, we’ll have Phil Wrochna working as our Asia-Pacific editor incorporating some of his current team. ”

firstoffthebike.com founder, Wrochna, becomes an integral part of the TriathlonWorld.com editorial team, providing coverage and editorial insight from the Asia-Pacific region.

“I’m not going anywhere,” says Wrochna. “We will continue to provide the most extensive coverage and insight on multisport training and racing in the Asia-Pacific region. This new partnership gives us more resources. firstoffthebike.com fans will be getting more of what they’re used to, along with lots of great triathlon news from around the world making triathlonworld.com the go to triathlon website.”

Launched on July 1, 2016, TriathlonWorld.com is a global website that covers the world of triathlon and multisport racing. The company is headquartered in Hamburg, Germany in the offices of spomedis, the publisher that produces “triathlon” magazine, the leading German speaking triathlon publication in the world, and SWIM magazine. The company is also one of the world’s largest multi-sport book publishers and home of several websites like tri-mag.de and swim.de.

Founded nine years ago, firstoffthebike.com is the largest triathlon website in Australia and one of the premium mastheads in the triathlon digital world.